
The Immersive Virtual Experience
MANAGEMENT PRACTICES FOR SAFER ROADS TOOLKIT – THE IMMERSIVE VIRTUAL EXPERIENCE
On 21 September 2021, the United Nations Institute for Training and Research (UNITAR), the Ministry of Transport of the Federal District of Brazil, and AB InBev came together in New York to launch the Management Practices for Safer Roads Toolkit – The Immersive Virtual Experience.
Through this Virtual Reality experience, participants are given a glimpse into the Management Practices for Safer Roads Toolkit‘s management methodology, which assists in conducting road assessments and identifying corrective measures to reduce road traffic crashes’ deaths and injuries. The experience uses successful interventions implemented in the Federal District in Brazil as examples to guide users on improving road safety initiatives.

The first Immersive Virtual Experience video showcases the pilot project implemented in the Federal District of Brazil, highlighting nine interventions carried out in five identified high-risk areas. The interactive example shows that achieving road safety targets is possible and requires improving existing road infrastructure to benefit all road users, especially the most vulnerable.
Join us on this journey towards improving road safety globally, as the Immersive Virtual Experience will soon include other cities from around the world. By providing an immersive learning experience and gamified digital tools, we seek to promote learning about practical interventions that reduce the number of deaths and injuries related to road traffic crashes. Let’s work together to make our roads safer for everyone.
MANAGEMENT PRACTICES FOR SAFER ROADS TOOLKIT – THE IMMERSIVE VIRTUAL EXPERIENCE IN BRASILIA

Through the Virtual Reality experience, participants have a glimpse into a management methodology presented in the Management Practices for Safer Roads Toolkit. The toolkit helps conduct road assessments and identify corrective measures to reduce deaths and injuries from road traffic crashes. It uses examples of successful interventions implemented in the Federal District in Brazil to guide users on improving road safety initiatives.
Users experience a virtual immersion in a pilot project implemented in the Federal District of Brazil. The 360° virtual reality video showcases nine interventions in five identified high-risk areas (“crash hotspots”).